The scores by wine critics might not fully represent wine’s quality all the time – sometimes it’s because of the conditions of the wine tasted, or the unconscious, subjective preference of each wine critic. Yet, overall their comments are great references for wine lovers when purchasing wine. There is even research showing that consumers are willing to pay more because of a wine critic score. Today’s let us know more about the most common professional wine critics/publications that we usually cite.
Robert Parker (Robert Parker’s Wine Advocate)
When talking about wine critics, the first name that comes to mind is probably his name – Robert Parker. Robert M. Parker, Jr. is arguably the world’s most influential and most trusted authority in wine for over 30 years. He started the bi-monthly publication The Wine Advocate in 1978 to bring consumers independent wine reviews that were not sponsored by the interested parties, which were lacking at the time, and his 100-point wine-rating scale is still widely endorsed now.
One of the most famous and interesting stories about his career is his accurate prediction of the legendary vintage of 1982 in Bordeaux – at the time the industry was not sure about the quality of the vintage 1982 and some famous American wine critics criticized the vintage, while Robert Parker, then a relatively unknown wine writer, non-stopped praising the vintage in full details in his publication. There were serious debates, but it turned out that he was right, earning him credibility with the industry and the new generation of wine consumers.
Currently retired, Parker has sold his share of Wine Advocate (now 100% owned by Michelin). The publication is now operated by a group of experienced wine reviewers and remains one of the most cited and authoritative wine critic publications.
James Suckling (JamesSuckling.com)
James Suckling is one of today’s leading wine critics. He had nearly 30 years of experience as Senior Editor and European Bureau Chief of The Wine Spectator and currently is the Chairman and Editor of JamesSuckling.com, the wine media platform and events company with offices in Hong Kong that he founded in later 2010.
He launched the website because he saw a need for wine to be communicated in a more modern way. “I believe that today’s wine drinker deserves more than just written reviews and criticism. They need to see with their own eyes the place, the people, and the rating process. Truly, there’s so much more to learn about wine than just simple numbers and prose.”, said Suckling.
The crux of the site is his tasting notes, and James and his team of critics rate everything with the 100-point scale. The site also offers subscribers high-definition video content from wineries around the world, with a focus on Austria, Germany, Italy, Bordeaux, Champagne, Spain, Chile, Argentina, Napa Valley, Australia, and New Zealand.
Since starting his career, Suckling estimates he has tasted and rated close to 250,000 wines. Last year he and his team of tasters rated more than 18,000 wines. This year they should rate almost 25,000. His website provides more than 150,000 wine ratings at the moment. They currently rate more than 2,000 wines a month. The strong database allows consumers to search the wines easily.
JamesSuckling.com also organizes about 20 wine events each year around the world for more than 1,000 participants at each venue. Tastings are held in the following cities: New York, Miami, Los Angeles, San Francisco, Hong Kong, Beijing, Seoul, and Bangkok.
James Halliday (Halliday Wine Companion) – Australia
James Halliday, respected wine writer and critic, winemaker, and senior wine competition judge in Australia, is the founder of Halliday Wine Companion, Australia’s biggest wine library, with more than 150,000 wine tasting notes and ratings. With a wine career spanning over 50 years, he was one of the founders of Brokenwood in the Hunter Valley, and later, Coldstream Hills in the Yarra Valley. James is an unmatched authority on all aspects of the wine industry, and for more than 30 years, was among the most senior and active wine judges in Australia. He has won a clutch of awards for his contributions, including the Australian wine industry’s ultimate accolade, the Maurice O’Shea Award. In 2010 he was made of Member of the Order of Australia for his services to the wine industry. James has written or contributed to over 80 books on wine since 1970 and has written a weekly wine column for Australian newspapers since 1978.
After almost 30 years of producing the Halliday Wine Companion, James Halliday took a step back from some of his vast responsibilities on the guide in September 2020. Over time, James had tasked a range of wine authorities with assisting him in tasting Australia’s wines, which is a year-round process. Today, the esteemed tasting team of Halliday Wine Companion is made up of James Halliday and seven other panelists, including the Chief Editor Tyson Stelzer. Each authority is responsible for reviewing the wines from specific regions around the country, which allows for continuity, connection, and specialist expertise.
Bob Campbell MW (bobcampbell.nz / The Real Review) – New Zealand
Bob Campbell MW is an award-winning wine critic, writer, public speaker, educator, and wine judge in New Zealand. He was the second New Zealander and is one of just over 300 people in the world to hold the Master of Wine qualification. He was nicknamed Mr. New Zealand wine but is said to have an international palate.
His website bobcampbell.nz features his tasting notes of mostly New Zealand wines. To fight against “fake” / bad quality reviews that undermine the credibility of wine critics, for example, some wine critics give excessively high scores or get paid to write wine reviews, Bob Campbell and Huon Hooke, another famous wine critic, formed The Real Review to promote and differentiate their approach to wine reviews, which is “free to get reviewed, pay for commercial use”. It shows his dedication to creating a healthy wine industry.
He has also founded The Wine Gallery, an Auckland-based wine school, in 1990 and is widely regarded as New Zealand’s foremost wine educator. In addition to wine education, Bob Campbell makes a living from wine writing and as a public speaker. He is the editor/columnist of multiple publications, such as Decanter Magazine. Moreover, he served as the Chairman of judges at the NZ Wine Society Royal Easter Wine Show for 21 years and is currently the Chairman of judges at the NZ International Wine Show and Chairman of the New Zealand section of the London-based Decanter World Wine Awards.
Wine Spectator (Magazine / WineSpectator.com)
Wine Spectator is an American magazine specializing in tasting notes, industry news, and wine-personality profiles. The magazine was founded by Bob Morrisey in 1976 and sold just three years later to Marvin Shanken. Their editors review more than 15,000 wines each year in blind tastings. Every issue of Wine Spectator magazine contains 400 to 1,000 wine reviews with detailed tasting notes and drink recommendations. Additional reviews are posted exclusively on the website. The database now has astonishing 400,000+ expert wine ratings.
They have set stringent standards for themselves and rely on the proven ability and experience of the editors as tasters and critics. Former critics include the above-mentioned James Suckling. The majority of the wines tasted are submitted by the wineries or their U.S. importers. Additionally, they spend thousands of dollars each year to buy wines that are not submitted, at all price levels.